22 October 2008

Sony Ericsson has unveiled a global digital campaign, created by iris Digital, to promote its association with the upcoming 22nd James Bond film QUANTUM OF SOLACE which will be released worldwide November 2008.  The campaign is part of Sony Ericsson’s integrated marketing push which seeks to highlight the features of the C902 Titanium Silver Cyber-shot™ phone used by James Bond in the film.

London, UK - 20th October 2008 – Launching today, the rich content microsite www.sonyericsson.com/bond hosts “Directive C902”, an interactive movie that puts a player’s secret agent skills to the test across four missions, while showcasing the phone’s features and functions. Filmed in the style of a spy thriller, each successfully completed mission delivers a code that unlocks an exclusive mobile phone application and grants access to the next level of the game.

Among the Bond-themed mobile applications available to download is a Wireless spy cam, which turns a player’s camera phone into a fully working gadget. Users can set up their phone to take photos at regular intervals for a set period of time and automatically email the captured shots to their inbox.

Cathy Davies, Director of Global Marketing Communications for Sony Ericsson said, “This is a great opportunity for Sony Ericsson to leverage its ongoing relationship with the most eagerly anticipated release of the year.  As well as enabling our customers to actually own the James Bond phone we’re able to offer them unique experiences online, in store and through partner marketing as well as through the phones themselves.”

Other mobile downloads include a Fingerprint scanner, an X-ray viewer and a Universal detector, all designed to trick unwary friends and colleagues into believing the phone has come straight from Q’s R&D lab.

Upon completing the four tiers of the game, players are invited to enter a competition to win a VIP trip to Monte Carlo and experience the Bond lifestyle firsthand. The website also plays host to the QUANTUM OF SOLACE film trailer and further information on Sony Ericsson phones.

The soft launch will begin this week through an email marketing campaign and online media will start to drive people to the site from the 20th October.

TV, cinema, outdoor, press and in-store POS materials have also been created as part of the ‘I [SE] Bond. James Bond’ campaign.  The ‘slither’ design image featured throughout the campaign was created to provide a glimpse into the world of Bond and highlight the area that emerges when the C902 unique sliding lens cover is activated, allowing the user to ‘be ready for any challenge’.

The close up of Daniel Craig’s eye was specially commissioned by iris for the Sony Ericsson campaign. The integrated campaign will run in over 42 countries.

Daniel Craig reprises his role as Ian Fleming’s James Bond 007 in QUANTUM OF SOLACE, the Metro-Goldwyn-Mayer Pictures/Columbia Pictures release of EON Productions 22nd adventure in the longest running film franchise in motion picture history. The film is produced by Michael G. Wilson and Barbara Broccoli and directed by Marc Forster. The screenplay was written by Paul Haggis and Neal Purvis & Robert Wade.

Sony Ericsson C902 Cyber-shot™ – At a Glance

Camera

• Auto focus
• Auto rotate
• BestPic™
• 5 megapixel camera
• 2.5x digital zoom
• Face detection
• Photo fix
• Photo flash
• Picture blogging
• Video recording
• Video light
• Video stabiliser
• Image stabiliser

Music/Entertainment/Navigation

• Media player
• Mega Bass™
• Music tones (MP3/AAC)
• PlayNow™
• TrackID™
• FM radio
• Java
• Media
• Video streaming
• Video viewing
• 3D games

Web/Internet

• Access NetFront™ Web browser
• RSS feeds

Communication & Messaging

• Polyphonic ringtones
• Speakerphone
• Vibrating alert
• Video calling
• Email
• Instant messaging
• Picture messaging (MMS)
• Predictive text input
• Sound recorder
• Text messaging (SMS)

Design

• Navigation key
• Picture wallpaper
• Wallpaper animation

Connectivity

• Bluetooth™ technology
• Modem
• Synchronisation
• USB mass storage
• USB support
• PictBridge

Organiser

• Alarm clock
• Calculator
• Calendar
• Flight mode
• Notes
• Phone book
• Stopwatch
• Tasks
• Timer

Accessories
In-Box:

• Battery,
• Charger,
• USB cable,
• Stereo Portable Handsfree
• Wrist strap in leather
• Sony Ericsson PC Suite
• Media Manager
• User guide

Optional:
USB Card Reader CCR-70

• Transfer photos and more easily from your phone to a PC.

Bluetooth™ Headset
HBH-PV712

• A powerful wireless handsfree with extra Style-up™ cover

GPS-Enabler
HGE-100

• Add GPS technology to your phone. Know where you are, where you’re going and how to get there

Design Collection IDC-23

• Black leather case with a separate credit card compartment, matching hand strap and detachable jewellery

Facts and Figures

• Size: 108 x 49 x 10,5 mm
• Weight: 107 grams

Colours:

• Titanium Silver
• Screen: 262,144 colour TFT
• Resolution: 240×320 pixels
• Size: 2 inches
• Phone memory: Up to 160MB
• Memory Stick Micro™ (M2™) support
• Talk time GSM: Up to 9 hrs
• Standby time GSM: Up to 400 hrs
• Talk time UMTS: Up to 3.5 hrs
• Standby time UMTS:
• Up to 350 hrs

Availability and Versions

Networks:
• UMTS/HSDPA 2100
• GSM/GPRS/EDGE
• 850/900/1800/1900

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